Social Media and Data Science - Einzelansicht

As Social Media applications (e.g. Facebook, Twitter, PatientsLikeMe) permeate all walks of our everyday life, there is a growing interest in understanding how the use of these applications and the data these applications generate are changing businesses, public sector, and society. Tapping into this interest, the goal of this seminar is to give students the opportunity to conduct an in-depth analysis of one topic in a relevant research area.

Possible areas of research include, but are not limited to:

• Privacy Concerns of Social Media Use
• Social Media for Refugees
• Sharing Economy (e.g. Airbnb) for Business
• Location-Based Online Dating
• Impact of Social Media on the Public Sector / Business
• Smartphone Use and Socialization
• Applications of Smartphone for Refugee Relief
• Market Analysis of Health Smartphone Apps
• Sentiment Analysis of Consumer Attitudes - Data Analytics with Instagram
• Social Media: Content and/or Impact on Individual Perceptions and Behavior
• Privacy Policies: Content and/or Impact on Individual Perceptions and Behavior
• Online Tracking: Empirical Analysis, Business Value, Impact on Individual Perceptions and Behavior
• Data Science vs. Wisdom of Crowd

Students will be required to get a deep understanding of the topic of their choice, present their findings at the mid-term and final presentations and write a final paper.

Presentations and campaigns could be made in either English or German.

Collis J. and Hussez, R. (2009) "Business Research: A Practical Guide for Undergraduate and Postgraduate Students“.

Interest in Social Media and research methods. This class is limited to 20 students; and takes place both in German and English. Presentations can be held in German or in English.

Mid-term and final presentations; seminar paper