Social Media Consulting Project - Einzelansicht

ATTENTION: The schedule in PULS is not correct. Please find the corrected schedule under:
http://www.uni-potsdam.de/social-media-krasnova/teaching/master-courses.html
 
ACHTUNG: Termine in PULS nicht mehr aktuell. Die aktuellen Termine finden Sie
unter: http://www.uni-potsdam.de/social-media-krasnova/teaching/master-courses.html

UPDATED SCHEDULE:

Dates
Fri 14:15-17:45 28.04.2017 Kick-Off | Campaign Assignment
Fri 14:15-17:45 05.05.2017 Academic Coordination | Company Meetings
Fri 14:15-17:45 12.05.2017 Early-Bird Presentations
Fri 14:15-17:45 19.05.2017 Academic Coordination | Company Meetings
Fri 14:15-17:45 02.06.2017 Mid-Term Presentations
Fri 14:15-17:45 23.06.2017 Academic Coordination | Company Meetings
Fri 14:15-19:45 14.07.2017 Final Presentations
Fri 14:15-19:45 21.07.2017 Final Presentations

The Beginner's Guide to Social Media, https://moz.com/beginners-guide-to-social-media/

Example of past student projects: https://whoaretherefugees.wordpress.com/

Interest in Social Media and marketing. This class is limited to 22 students; and takes place both in German and English. Presentations can be held in German or in English.

Early-bird mid-term and final presentations of project progress; project report.

As consumers spend more and more time on Social Media platforms, business and non-for-profit organizations are rededicating their marketing budgets away from traditional TV and radio advertising to social media channels. Reflecting these developments, the goal of this course is to familiarize students with the mechanics of Social Media campaigns. Students will be required to develop social media strategy for a specific product or social cause and implement it using one of social media channels (e.g. Facebook, YouTube, LinkedIn, Blog, Instagram). Development of original “value”-content is a critical component of this course and may include blog posts, videos, photos, and infographics. The timeline of the course includes early bird, mid-term and final presentations, as well as the final report. Presentations and campaigns could be made in either English or German.