Social Media & Business Analytics I - Einzelansicht

As Social Media applications (e.g. Facebook, Twitter, PatientsLikeMe) permeate all walks of our everyday life, there is a growing interest in understanding how the use of these applications and the data these applications generate are changing businesses, public sector, and society. Tapping into this interest, the goal of this research project is to give students the opportunity to conduct an in-depth analysis of one topic in a relevant research area.

Possible areas of research include, but are not limited to:

• Social Media Content - Impact on Individual Perceptions and Behavior
• Impact of Social Media on Business
• Sentiment Analysis of Consumer Attitudes - Data Analytics with Instagram
• Measuring Success of Social Media Marketing
• Social Media at the Workplace: Implications
• Information Overload
• Sharing Economy (e.g. Airbnb) for Business
• Location-Based Online Dating
• Smartphone Use and Socialization
• Privacy Concerns of Social Media Use
• Social Media for Refugees
• Applications of Smartphone for Refugee Relief
• Market Analysis of Health Smartphone Apps

Students will be required to get a deep understanding of the topic of their choice, present their findings and write a final paper. Presentations could be held in either English or German.

The seminar will follow the following schedule:

Mon 10:15-13:45 23.10.2017 – Kick-Off | Topic Assignment
Mon 10:15-13:45 30.10.2017 – Research Methods and Academic Writing
Mon 10:15-13:45 13.11.2017 – Academic Coordination
Mon 10:15-13:45 20.11.2017 – Academic Coordination
Mon 10:15-13:45 04.12.2017 – Mid-Term Presentations
Mon 10:15-13:45 11.12.2017 – Mid-Term Presentations
Mon 10:15-13:45 22.01.2018 – Final Presentations - Colloquium
Mon 10:15-13:45 29.01.2018 – Final Presentations – Colloquium

Deadline Final Paper: 16.02.2018

Collis J. and Hussez, R. (2009) "Business Research: A Practical Guide for Undergraduate and Postgraduate Students“.

Interest in new media and research methods. This class is limited to 18 students, and takes place in English. Presentations can be held in English or in German.

Mid-term and final presentations; Seminar paper