Social Media & Business Analytics I - Einzelansicht

The class will follow the following schedule:

Dienstag 23.10.2018 14:15 - 17:45 – Topic Presentation and Assignment
Dienstag 30.10.2018 14:15 - 17:45 – Fundamentals of Academic Work
Dienstag 06.11.2018 14:15 - 17:45 – Fundamentals of Academic Work
Dienstag 13.11.2018 14:15 - 17:45 – Early Bird Presentation
Dienstag 11.12.2018 14:15 - 17:45 – Mid-Term Presentation
Dienstag 18.12.2018 14:15 - 17:45 – Mid-Term Presentation
Dienstag 22.01.2019 14:15 - 17:45 – Final Presentation
Dienstag 29.01.2019 14:15 - 17:45 – Final Presentation

Deadline for the Seminar paper: 20.02.2018

Collis J. and Hussez, R. (2009) "Business Research: A Practical Guide for Undergraduate and Postgraduate Students“.

Interest in Social Media, familiarity with research methods. This class is limited to 22 students, and takes place both in German and English. Presentations can be held in German or in English.

Mid-term and final presentations; Seminar Paper.

As Social Media applications (e.g. Facebook, Twitter, PatientsLikeMe) permeate all walks of our everyday life, there is a growing interest in understanding how the use of these applications and the data these applications generate are changing businesses, public sector, and society. Tapping into this interest, the goal of this research project is to give students the opportunity to conduct an in-depth analysis of one topic in a relevant research area.

Possible areas of research include, but are not limited to:

• Social Media Content - Impact on Individual Perceptions and Behavior
• Impact of Social Media on Business
• Sentiment Analysis of Consumer Attitudes - Data Analytics with Instagram
• Measuring Success of Social Media Marketing
• Social Media at the Workplace: Implications
• Information Overload
• Sharing Economy (e.g. Airbnb) for Business
• Location-Based Online Dating
• Smartphone Use and Socialization
• Privacy Concerns of Social Media Use
• Social Media for Refugees
• Applications of Smartphone for Refugee Relief
• Market Analysis of Health Smartphone Apps
• Privacy Policies: Content and/or Impact on Individual Perceptions and Behavior

Students will be required to get a deep understanding of the topic of their choice, present their findings and write a final paper. Presentations could be held in either English or German.