PULS
Foto: Matthias Friel
- Collis, J., Hussey, R. (2013). Business research: A practical guide for undergraduate and postgraduate students. Palgrave Macmillan.- DeVellis, R. F. Scale Development: Theory and Applications (Vol. 26), Sage Publications, 2011.- Pedhazur, E. J., and Schmelkin, L. P. Measurement, Design, and Analysis: An Integrated Approach, Psychology Press, 2013.- Recker J. Scientific Research in Information Systems: A Beginner's Guide, Springer, 2012.Supplementary Readings: Additional articles and resources will be provided on a need-to basis via Moodle.
We highly recommend to complete "Social Media Research" or "Wissenschaftliche Methodik der Wirtschaftsinformatik" courses at our chair before choosing this seminar/project.
The course performance will be evaluated based on:
- Slam Presentation, Midterm Presentation, Final Presentation
- Seminar Paper
This class will start on Friday 16.04.2021, at 12:15 via ZOOM
A number of social platforms have gained popularity in recent years (e.g. Facebook, Instagram, Airbnb, etc). Their breath-taking success manifests itself in millions of user subscriptions, significant time spent on the site, and a steep growth of conducted transactions. Facebook alone has over 2.32 billion monthly active users. By rapidly changing the way we communicate, inform ourselves, spend our free time, learn and buy, these platforms transform the society we live in today. Facing this wave of new developments, many keep asking about the meaning and long-term consequences of these changes.
This seminar/project focuses on conveying four important research methodologies:
Possible topics include, but are not limited to:
Students will be asked to get a deep understanding of the topic of their choice, present their findings by giving a presentation and write a seminar paper. The seminar will be held in English.
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