Social Media and Content Strategy - Einzelansicht

Tentative Plan of the Seminar (Individual Appointments)

18.04 14:15 – 15:45 – Kick-Off | Seminar Registration and Topic Assignment
25.04 14:15 – 17:45 – Academic Coordination | Support
09.05 14:15 – 17:45 – Early-Bird Presentation
23.05 14:15 – 17:45 – Academic Coordination | Support
06.06 14:15 – 17:45 – Mid-Term Presentation
13.06 14:15 – 17:45 – Mid-Term Presentation
20.06 14:15 – 17:45 – Academic Coordination | Support
04.07 14:15 – 17:45 – Final Presentation
11.07 14:15 – 17:45 – Final Presentation

08.08 Deadline for the Final Seminar Paper

Collis J. and Hussez, R. (2009) "Business Research: A Practical Guide for Undergraduate and Postgraduate Students”.

Early Bird, Mid-term and Final Presentations; Seminar paper

Social Media has revolutionized the way we communicate, present ourselves and get to know others. On the organizational level, social media changes the way companies do marketing and develop brands. As a result, there is a growing interest in understanding how the use of these applications and approaches are changing individual perceptions and behavior, businesses, public sector, and society in general. Tapping into this interest, the goal of this seminar is to give students the opportunity to conduct an in-depth analysis of one topic in a relevant research area.

Possible areas of research include, but are not limited to:

• Applications of Social Media in Businesses
• Applications of Social Media in the Public Sector
• Content Strategy for Start-Ups
• Content Strategy for NGOs
• Understanding Content Virality
• Storytelling in Content Strategy
• Consequences of Smartphone Addiction
• Smartphone Addiction and Technostress
• Privacy Concerns of Social Media Use
• Firestorm Management on Social Media
• Sentiment Analysis of Social Media Data
• Legal Implications of Social Media Use for Businesses
• Social Media for Refugees
• Sharing Economy (e.g. Airbnb)

Students will be required to get a deep understanding of the topic of their choice, present their findings at the mid-term and final presentations and write a final paper. Presentations and campaigns could be made in either English or German.