Digital Marketing Strategy - Einzelansicht

Tentative Plan of the Seminar (Individual Appointments)

17.04 14:15 – 15:45 – Kick-Off | Seminar Registration and Topic Assignment
24.04 14:15 – 17:45 – Company Meetings
08.05 14:15 – 17:45 – Early-Bird Presentation
22.05 14:15 – 17:45 – Company Meetings
05.06 14:15 – 17:45 – Mid-Term Presentation
12.06 14:15 – 17:45 – Mid-Term Presentation
19.06 14:15 – 17:45 – Company Meetings
03.07 14:15 – 17:45 – Final Presentation
10.07 14:15 – 17:45 – Final Presentation

07.08 Deadline for the Final Seminar Paper

Tuten, T.L.and Solomon, M.R: Social media marketing. Sage, 2014.

The Beginner's Guide to Social Media, https://moz.com/beginners-guide-to-social-media/

Example of past student projects: https://whoaretherefugees.wordpress.com/

Interest in Digital Marketing, Social Media Strategy and consulting. This class is limited to 18 students; and takes place both in German and English. Presentations can be held in German or in English.

Mid-term and final presentations of project progress; Project report.

As consumers spend more and more time on online and especially on Social Media platforms, business and non-for-profit organizations are rededicating their marketing budgets away from traditional TV and radio advertising to online channels. However, many businesses struggle with their digital marketing strategy. In this class, students are given the opportunity to accomplish a company consultancy project in the area of Digital Marketing Strategy. Every student group (2-4 students) will be matched with a specific company that has an interest in advancing its digital marketing performance. Students will be asked to develop digital marketing strategy for their industry partner and implement it as part of the original digital marketing campaign. Development of original ”value”-content is a critical component of this course and may include blog posts, videos, photos, and infographics. The timeline of the course includes early bird, mid-term and final presentations, as well as the final report. Presentations and campaigns could be made in either English or German.