Online and Social Media Marketing - Einzelansicht

Tuten, T.L.and Solomon, M.R: Social media marketing. Sage, 2014.

The Beginner's Guide to Social Media, https://moz.com/beginners-guide-to-social-media/

Example of past student projects: www.uni-potsdam.de/social-media-krasnova/teaching/students-projects.html

The class will follow the following schedule:

Donnerstag 25.10.2018 16:15 - 19:45 – Project Presentation and Assignement
Donnerstag 01.11.2018 16:15 - 19:45 – Fundamentals of Social Media Marketing
Donnerstag 08.11.2018 16:15 - 19:45 – Fundamentals of Social Media Marketing
Donnerstag 15.11.2018 16:15 - 19:45 – Early Bird Presentation
Donnerstag 13.12.2018 16:15 - 19:45 – Mid-Term Presentation
Donnerstag 20.12.2018 16:15 - 19:45 – Mid-Term Presentation
Donnerstag 24.01.2019 16:15 - 19:45 – Final Presentation
Donnerstag 31.01.2019 16:15 - 19:45 – Final Presentation

Deadline for the Project Report: 22.02.2018

Interest in Social Media Marketing and research methods. This class is limited to 20 students; and takes place both in German and English. Presentations can be held in German or in English.

Mid-term and Final Presentations; Final Report

As consumers spend more and more time on online and especially on Social Media platforms, business and non-for-profit organizations are rededicating their marketing budgets away from traditional TV and radio advertising to social media channels. However, many businesses struggle with their online and Social Media presence. Reflecting these developments, the goal of this course is to familiarize students with the fundamentals of online and Social Media Strategy and the mechanics of digital marketing campaigns. As part of this course, students will be expected to perform an in-depth situational analysis for a specific product, company or social cause, including existing weakness, strengths, threats and opportunities. Building on this, students will be required to develop a social media strategy for their industry partner and implement it as part of the original social media campaign using one of social media channels (e.g. Facebook, YouTube, LinkedIn, Blog, Instagram). Development of original “value”-content is a critical component of this course and may include blog posts, videos, photos, and infographics. The timeline of the course includes mid-term and final presentations, as well as the final project report. Presentations and campaigns could be made in either English or German.