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Foto: Matthias Friel

Social Media and Business Analytics - Einzelansicht

Veranstaltungsart Seminar Veranstaltungsnummer 436411
SWS 2 Semester WiSe 2020/21
Einrichtung Wirtschaftswissenschaften   Sprache englisch
Belegungsfrist 19.10.2020 - 30.11.2020

Belegung über PULS
Gruppe 1:
     jetzt belegen / abmelden
    Tag Zeit Rhythmus Dauer Raum Lehrperson Ausfall-/Ausweichtermine Max. Teilnehmer/-innen
Einzeltermine ausblenden
Seminar Di 14:00 bis 18:00 wöchentlich 10.11.2020 bis 09.02.2021  Online.Veranstaltung Dr. Baumann ,
Dr. Köster ,
Dr. Krause ,
22.12.2020: Akademische Weihnachtsferien
29.12.2020: Akademische Weihnachtsferien
  • 10.11.2020
  • 17.11.2020
  • 24.11.2020
  • 01.12.2020
  • 08.12.2020
  • 15.12.2020
  • 05.01.2021
  • 12.01.2021
  • 19.01.2021
  • 26.01.2021
  • 02.02.2021
  • 09.02.2021

Dear students,

the decision has been made and the first (and probably all other) seminar sessions will take place online.

The first session will be on November, 10 where we will meet via a live session in Zoom to present the structure of the course, topics and to offer you the opportunity to ask questions. Please explore our "Zoom for students" guidelines below.

In the Moodle course, you can find more details on how the seminar will be organized and a description of the topics we will offer.

Please find the Moodle course here.

More details will follow soon. Stay tuned!

Please have in mind, as the circumstances are highly unpredictable and dynamic and everything might be subject to change - so please keep yourself up to date. No matter what, we are dedicated to offering you a seminar which enables you to learn as much as possible. Thank you!


Please register for our Moodle-Course two weeks before our first session. Here, you will later also find the Zoom-Details for our first session.

Moodle-Name: WiSe 20/21: Social Media and Business Analytics (Seminar & Project)
Password: snsandba2021


- Collis, J., Hussey, R. (2013). Business research: A practical guide for undergraduate and postgraduate students. Palgrave Macmillan.
- DeVellis, R. F. Scale Development: Theory and Applications (Vol. 26), Sage Publications, 2011.
- Pedhazur, E. J., and Schmelkin, L. P. Measurement, Design, and Analysis: An Integrated Approach, Psychology Press, 2013.
- Recker J. Scientific Research in Information Systems: A Beginner's Guide, Springer, 2012.

Supplementary Readings: Additional articles and resources will be provided on a need-to basis via Moodle.


We highly recommend having attended "Social Media Research" or "Wissenschaftliche Methodik der Wirtschaftsinformatik" courses at our chair before choosing this seminar/project. Additionally, we would like to suggest attending the course offered by our chair named: Advanced Research Methods. You may join single lectures focused on your topic, without having to take the entire course (more info will follow within the first lecture).


The course performance will be evaluated based on:
- Slam Session (November, 24)
- Exposé, i.e. 1-2 Pages Research Proposal (Deadline December, 15) 
- (Online) Presentations (February, 9)
- Seminar Report (Deadline February, 28)


Social Media and in particular social networking sites have gained tremendous popularity in recent years (e.g. Facebook, Instagram, etc). Significant usage of such sites has recently shaped communication, information retrieval, and the entertainment culture of our society. Facebook alone has over 2.32 billion monthly active users. Against the background of this rapid development, our research investigates its long-term consequences on the society and the individual on behalf of various methodologies. Within this course, we would like to give you the chance to choose and apply one of these yourself.

This seminar/project focuses on conveying four important research methodologies:

  • Systematic Literature Review
  • Qualitative Data Analysis
  • Quantitative Data Analysis
  • Big Data Analysis

Students are encouraged to gain a deep understanding of a methodology of their choice, which may be applied within a chosen topic domain. Learning achievements will be presented and students are requested to write a seminar paper. The seminar will be held in English.

Keine Einordnung ins Vorlesungsverzeichnis vorhanden. Veranstaltung ist aus dem Semester WiSe 2020/21 , Aktuelles Semester: SoSe 2024