Social Media Research Project - Single View

- Collis, J., Hussey, R. (2013). Business research: A practical guide for undergraduate and postgraduate students. Palgrave Macmillan.
- DeVellis, R. F. Scale Development: Theory and Applications (Vol. 26), Sage Publications, 2011.
- Pedhazur, E. J., and Schmelkin, L. P. Measurement, Design, and Analysis: An Integrated Approach, Psychology Press, 2013.
- Recker J. Scientific Research in Information Systems: A Beginner's Guide, Springer, 2012.
Supplementary Readings: Additional articles and resources will be provided on a need-to basis via Moodle.

We highly recommend to complete "Social Media Research" or "Wissenschaftliche Methodik der Wirtschaftsinformatik" courses at our chair before choosing this seminar/project.

The course performance will be evaluated based on:

- Slam Presentation, Midterm Presentation, Final Presentation

- Seminar Paper 

This class will start on Friday 16.04.2021, at 12:15 via ZOOM

A number of social platforms have gained popularity in recent years (e.g. Facebook, Instagram, Airbnb, etc). Their breath-taking success manifests itself in millions of user subscriptions, significant time spent on the site, and a steep growth of conducted transactions. Facebook alone has over 2.32 billion monthly active users. By rapidly changing the way we communicate, inform ourselves, spend our free time, learn and buy, these platforms transform the society we live in today. Facing this wave of new developments, many keep asking about the meaning and long-term consequences of these changes.

This seminar/project focuses on conveying four important research methodologies:

• Systematic Literature Review
• Qualitative Data Analysis, e.g. interviews, focus groups
• Quantitative Data Analysis, e.g. survey
• Big Data Analysis

 Possible topics include, but are not limited to:

• Cognitive biases and social media use
• Social media and well-being
• Open data and the willingness to share
• Digitization of health: Mental disorders
• Digital working culture & digital collaboration
• How does Instagram use influence users self-awareness?
• Work-home / home-office during COVID-19
• Elderly & ICT
• The body in social media
• Digital resilience & digital coping strategies
• How did the sentiment regarding the AstraZeneca vaccines evolve over time?
• Vaccine myths: What kind of myths regarding vaccines exist?
• Moral foundations of anti-vaccine discussions on Twitter
• Enterprise Social Networks and Burnout
• Smartphone Use and Child Well-Being
• Narcissism and Social Media Use
• Active Use of Social Media and Well-Being Outcomes
• Measuring Self-Disclosure
• Self-Awareness on Social Media

Students will be asked to get a deep understanding of the topic of their choice, present their findings by giving a presentation and write a seminar paper. The seminar will be held in English.