Zur Seitennavigation oder mit Tastenkombination für den accesskey-Taste und Taste 1 
Zum Seiteninhalt oder mit Tastenkombination für den accesskey und Taste 2 

Foto: Matthias Friel

Social Media and Business Analytics Seminar - Einzelansicht

Veranstaltungsart Seminar Veranstaltungsnummer 436411
SWS 2 Semester SoSe 2022
Einrichtung Wirtschaftswissenschaften   Sprache englisch
Belegungsfrist 01.04.2022 - 10.05.2022

Belegung über PULS
Gruppe 1:
     jetzt belegen / abmelden
    Tag Zeit Rhythmus Dauer Raum Lehrperson Ausfall-/Ausweichtermine Max. Teilnehmer/-innen
Einzeltermine anzeigen
Seminar Fr 14:00 bis 18:00 wöchentlich 22.04.2022 bis 29.07.2022  3.06.S19 Dr. Baum ,
Prof. Dr. Krasnova ,
Dr. Krause
10.06.2022: 
17.06.2022: 
15
Kommentar

Dear students,

 

The first session of this course will be on April, 22 where we will meet in room 3.06.S19 to present the structure of the course, topics and to offer you the opportunity to ask questions. 

 

In the course, we will strongly rely on Moodle where you can find more details on how the seminar will be organized and a description of the topics we will offer.

 

The details for the Moodle Course will be shared during the first session on April 22. 

 

More details will follow soon. Stay tuned!

 

Please have in mind that the circumstances due to the COVID-19 pandemic are still highly unpredictable and the hygiene regulations at Uni Potsdam might be subject to change - so please keep yourself up to date. No matter what, we are dedicated to offering you a seminar which enables you to learn as much as possible. Thank you!

Literatur
  • Collis, J., Hussey, R. (2013). Business research: A practical guide for undergraduate and postgraduate students. Palgrave Macmillan.
  • DeVellis, R. F. Scale Development: Theory and Applications (Vol. 26), Sage Publications, 2011.
  • Pedhazur, E. J., and Schmelkin, L. P. Measurement, Design, and Analysis: An Integrated Approach, Psychology Press, 2013.
  • Recker J. Scientific Research in Information Systems: A Beginner's Guide, Springer, 2012.

Supplementary Readings: Additional articles and resources will be provided on a need-to basis via Moodle.

Leistungsnachweis

The course performance will be evaluated based on:

  • Paper Slam Presentation (May, 6)
  • Mid-Term Presentation (June, 3)
  • Final Presentation (July, 22)
  • Final Report (deadline: August, 30)
Lerninhalte

Social Media and in particular social networking sites have gained tremendous popularity in recent years (e.g. Facebook, Instagram, etc). Significant usage of such sites has recently shaped communication, information retrieval, and the entertainment culture of our society. Facebook alone has over 2.32 billion monthly active users. Against the background of this rapid development, our research investigates its long-term consequences on the society and the individual on behalf of various methodologies. Within this course, we would like to give you the chance to choose and apply one of these yourself within a project that you will work on during the semester.

This seminar/project focuses on conveying four important research methodologies:

  • Systematic Literature Review
  • Qualitative Data Analysis 
  • Quantitative Data Analysis
  • Big Data Analysis

Students are encouraged to gain a deep understanding of a methodology of their choice, which may be applied within a chosen topic domain. Learning achievements will be presented and students are requested to write a seminar paper. The seminar will be held in English.


Strukturbaum
Keine Einordnung ins Vorlesungsverzeichnis vorhanden. Veranstaltung ist aus dem Semester SoSe 2022 , Aktuelles Semester: SoSe 2024