Zur Seitennavigation oder mit Tastenkombination für den accesskey-Taste und Taste 1 
Zum Seiteninhalt oder mit Tastenkombination für den accesskey und Taste 2 

Foto: Matthias Friel

Political Campaigning in the Digital Age - Einzelansicht

Veranstaltungsart Seminar Veranstaltungsnummer 421911
SWS 2 Semester WiSe 2022/23
Einrichtung Sozialwissenschaften   Sprache englisch
Belegungsfrist 04.10.2022 - 10.11.2022

Belegung über PULS
Gruppe 1:
     jetzt belegen / abmelden
    Tag Zeit Rhythmus Dauer Raum Lehrperson Ausfall-/Ausweichtermine Max. Teilnehmer/-innen
Einzeltermine ausblenden
Seminar Fr 10:00 bis 12:00 wöchentlich 21.10.2022 bis 10.02.2023  3.06.S24 Thiele 23.12.2022: Akademische Weihnachtsferien
30.12.2022: Akademische Weihnachtsferien
25
Einzeltermine:
  • 21.10.2022
  • 28.10.2022
  • 04.11.2022
  • 11.11.2022
  • 18.11.2022
  • 25.11.2022
  • 02.12.2022
  • 09.12.2022
  • 16.12.2022
  • 06.01.2023
  • 13.01.2023
  • 20.01.2023
  • 27.01.2023
  • 03.02.2023
  • 10.02.2023
Kommentar

The Internet and especially social media platforms have become a central arena for political election campaigning. More and more people are using social media platforms like Twitter and Facebook to post and comment on, interact around, or research public reactions to politics. For political parties, social media platforms offer new opportunities to reach specific groups of citizens with both organic and paid campaigning messages. Online campaigning also affects dynamics and strategies of party competition, altering for example the role of candidates in campaign and how and to whom parties address specific policy-issues. However, traditional forms of campaigning are still central elements of party campaigns and in how far the dynamics, strategies and effects of online campaigns differ from traditional forms of campaigning is highly debated.

This course offers theoretical, empirical and methodological perspectives on political campaigning in the digital age with a focus on the German case. We start with a discussion of the institutional context and campaigning regulations, followed by a theoretical bloc covering different perspectives on party competition. On this basis, we discuss different forms of offline and online campaigning, how parties use them in Germany and the effects they (potentially) have. Throughout the sessions on different forms of online campaigning, the course provides insights into methods of data collection and analysis of social media data.

 

Note: This seminar is currently planned as a face-to-face course on campus. Depending on the situation of the pandemic and the requirements of the hygiene and infection control concepts, adjustments may be implemented during the semester.

Literatur

Will be provided via Moodle

Leistungsnachweis

- Forum posts in Moodle in preparation for the course sessions

- Presentation (approx. 15 minutes speaking time)

- Term paper (4000-5000 words)


Strukturbaum
Keine Einordnung ins Vorlesungsverzeichnis vorhanden. Veranstaltung ist aus dem Semester WiSe 2022/23 , Aktuelles Semester: SoSe 2024