Digital Business and Consumer Behavior - Einzelansicht

Dear students,

The first kick-off session of this course will be on Thursday, April 27th. I will present the structure of the course, topics and offer you the opportunity to ask questions. 

Please make sure to register before attending the first session! 

In the course, we will strongly rely on Moodle, where you can find more details on how the seminar will be organized and a description of the topics we will offer

Students will work in groups of two (or by exception to three) people.

The aim of each group is to carry out research on a selected topic. You will be presented a number of topics.

The course will comprise the following:

1. research exposé
2. in-class presentations
3. written seminar paper

Several platforms have gained incredible popularity in recent years (e.g., Facebook, Instagram, TikTok, etc.). Their success manifests in millions of users all around the globe spending significant time on the platforms.

By rapidly changing the way we communicate, inform ourselves, spend free time, study, work, and consume goods, social media and other digital platforms transform the society that we live in today. The new developments raise questions about their meaning and long-term consequences.

Hence, possible topics will revolve around

1. the motivation to use digital platforms, e.g., social media
2. the use of digital platforms
3. psychological and other outcomes of the use

Depending on the topic, students will conduct literature reviews, qualitative or quantitative studies. Close supervision is offered. Students present their preliminary results in class and submit a written paper at the end of the course.