Social Media and Business Analytics Project - Einzelansicht

Dear Students,

Throughout the course, we will rely heavily on Moodle. Zoom videoconferencing tool will be used too for group consultations.

Moodle Course: Social Media and Business Analytics Project SS2024
Moodle Key: SMBA*SS2024*prj

To choose a topic timely and with enough information, make sure to attend the first "Kick-Off" session on April 19, 2024. 

Have a great start to the summer semester,
Margarita Gladkaya

• Baird A. (2021) On Writing Research Articles Well: A Guide for Writing IS Papers
• Kane G. (2022) How to Write an ”A” Paper

NOTE: The project is worth up to 15 ECTS, requires much work, and, therefore, can be taken only after the successful completion of at least one seminar. 
Source: https://www.uni-potsdam.de/de/studium/studienangebot/masterstudium/master-a-z/wirtschaftsinformatik-und-digitale-transformation-master

Students will work in groups of two people.

You will be presented with a number of topics. With the help of your course instructor, you will narrow down or modify one of the topics. Each group carries out research on a topic of the group's choosing. 

The control points on the course are:

1. research project exposé
2. in-class presentations
3. written paper

Broadly, the topics correspond to instructors' research interests and include digital unfollowing, perfectionism, and self-optimization enabled by social media and digital technology, as well as technology & the future of work, human-AI interaction.

We offer hands-on experience in conducting, presenting research, and writing papers. 

This course is designed for students with some knowledge and skill in working with academic literature and scientific methods (qualitative or quantitative). Within the course, we brush up on what research is and working with academic papers. At the same time, much time and attention is given to results communication and specifically writing academic papers.

Your research journey will be structured and overseen by an experienced instructor, making the course a perfect setting for students to finally bring their previously acquired book learning to life in practice, preparing them for the next milestone—thesis writing.