Social Media and Digital Privacy - Einzelansicht

Collis, J., Hussey, R. (2013). Business research: A practical guide for undergraduate and postgraduate students. Palgrave Macmillan.

Early-Bird Presentation (Science Slam), Mid-Term Presentation, Final Presentation --> in English or in German

Seminar Paper

PLEASE NOTE THE COURSE STARTS ON MONDAY 15.04.2019 at 12:15!

Please note that it is only possible to attend the seminar if you were present during the first session. If there are important reasons preventing you from participating in the first session, please let us know in advance via e-mail.

A number of social platforms have gained popularity in recent years (e.g. Facebook, Instagram, Airbnb, etc). Their breath-taking success manifests itself in millions of user subscriptions, significant time spent on the site, and a steep growth of conducted transactions. Facebook alone has over 2.32 billion monthly active users. By rapidly changing the way we communicate, inform ourselves, spend our free time, learn and buy, these platforms transform the society we live in today. Facing this wave of new developments, many keep asking about the meaning and long-term consequences of these changes.

Against this background, this seminar focuses on two related research areas:

• (1) User perceptions and behavior on Social Media and
• (2) The value of privacy on Social Media.

Possible topics include, but are not limited to:

• ­   User Perceptions of Algorithmic Decision Making on Platforms, especially Fairness, Accountability, Transparency
•    Privacy Violations on Platforms, especially De-Anonymization in the Form of Doxing
•    Sentiment Analysis of Consumer Attitudes on YouTube
• ­   Social Media Content and its Impact on Individual Perceptions and Behavior
•    The Change of Communication Behavior on Social Networking Sites over Time
•    How Machines such as Chatbots Mimic Humans: Systematic literature Review on Mimicing Theories
  
•    Corporate Digital Responsibility or Ethics-Washing? Case Studies on how Companies Seek to be Ethical
•    Privacy Concerns: A Means-End Approach

Students will be asked to get a deep understanding of the topic of their choice, present their findings at the mid-term and final presentations and write a final paper. The seminar will be held in English. However, presentations in German are possible.

TENTATIVE SCHEDULE:

 Submission of seminar paper: 18.08.