Digital Marketing Strategy - Einzelansicht

Schedule:

Wednesday, 17.04.2019, 10:15 - 11:45 – Project Presentation and Assignments, Room 3.06.H02

Wednesday, 24.04.2019, 10:15 - 11:45 – Fundamentals of Social Media Marketing, Room 3.06.H02

Wednesday, 08.05.2019, 10:15 - 11:45 – Early Bird Presentation, Room 3.06.H02

Wednesday, 15.05.2019, 10:15 - 11:45 – Fundamentals of Social Media Marketing, Room 3.06.H02

Wednesday, 22.05.2019, 10:15 - 11:45 – Academic Coordination, Room 3.06.H02

Wednesday, 29.05.2019, 10:15 - 11:45 – Academic Coordination, Room 3.06.H02

Wednesday, 05.06.2019, 10:15 - 11:45 – Mid-Term Presentation, Room 3.06.H02

Wednesday, 12.06.2019, 10:15 - 11:45 – Mid-Term Presentation, Room 3.06.H02

Wednesday, 19.06.2019, 10:15 - 11:45 – Academic Coordination, Room 3.06.H02

Wednesday, 26.06.2019, 10:15 - 11:45 – Academic Coordination, Room 3.06.H02

Wednesday, 03.07.2019, 10:15 - 11:45 – Academic Coordination, Room 3.06.H02

Wednesday, 10.07.2019, 10:15 - 11:45 – Academic Coordination, Room 3.06.H02

Wednesday, 17.07.2019, 10:15 - 11:45 – Final Presentation, Room 3.06.H02

Wednesday, 24.07.2019, 10:15 - 11:45 – Final Presentation, Room 3.06.H02

Wednesday, 31.07.2019, 10:15 - 11:45 – Submit Final Report!

Tuten, T.L.and Solomon, M.R: Social media marketing. Sage, 2014.

The Beginner's Guide to Social Media, https://moz.com/beginners-guide-to-social-media/

Example of past student projects: www.uni-potsdam.de/social-media-krasnova/teaching/students-projects.html

Interest in Social Media Marketing and research methods. This class is limited to 20 students; and takes place both in German and English. Presentations can be held in German or in English.

Early-Bird, Mid-Term, and Final Presentations; Final Report

PLEASE NOTE THE COURSE STARTS ON 17.04.2019 at 10:15!

As consumers spend more and more time on online and especially on Social Media platforms, business and non-for-profit organizations are rededicating their marketing budgets away from traditional TV and radio advertising to social media channels. However, many businesses struggle with their online and Social Media presence. Reflecting these developments, the goal of this course is to familiarize students with the fundamentals of online and Social Media Strategy and the mechanics of digital marketing campaigns. As part of this course, students will be expected to perform an in-depth situational analysis for a specific product, company or social cause, including existing weakness, strengths, threats and opportunities. Building on this, students will be required to develop a social media strategy for their industry partner and implement it as part of the original social media campaign using one of social media channels (e.g. Facebook, YouTube, LinkedIn, Blog, Instagram). Development of original ”value”-content is a critical component of this course and may include blog posts, videos, photos, and infographics. The timeline of the course includes mid-term and final presentations, as well as the final project report. Presentations and campaigns could be made in either English or German.