PULS
Foto: Matthias Friel
Wednesday, 23.10.2019, 10:15 - 11:45 – Project Presentation and Assignments
Wednesday, 30.10.2019, 10:15 - 11:45 – Fundamentals of Social Media Marketing
Wednesday, 06.11.2019, 10:15 - 11:45 – Best Practices of Social Media Marketing
Wednesday, 13.11.2019, 10:15 - 11:45 – Early Bird Presentation
Wednesday, 20.11.2019, 10:15 - 11:45 – Academic Coordination
Wednesday, 27.11.2019, 10:15 - 11:45 – Academic Coordination
Wednesday, 04.12.2019, 10:15 - 11:45 – Mid-Term Presentation
Wednesday, 11.12.2019, 10:15 - 11:45 – Mid-Term Presentation
Wednesday, 18.12.2019, 10:15 - 11:45 – Academic Coordination
Wednesday, 25.12.2019, 10:15 - 11:45 – Public Holiday
Wednesday, 01.01.2020, 10:15 - 11:45 – Public Holiday
Wednesday, 08.01.2020, 10:15 - 11:45 – Academic Coordination
Wednesday, 15.01.2020, 10:15 - 11:45 – Academic Coordination
Wednesday, 22.01.2020, 10:15 - 11:45 – Final Presentation
Wednesday, 29.01.2020, 10:15 - 11:45 – Final Presentation
Wednesday, 05.02.2020, 10:15 - 11:45 – Submit Final Report
Tuten, T.L.and Solomon, M.R: Social media marketing. Sage, 2014.
The Beginner's Guide to Social Media, https://moz.com/beginners-guide-to-social-media/
Example of past student projects: www.uni-potsdam.de/social-media-krasnova/teaching/students-projects.html
Interest in Social Media Marketing and research methods. This class is limited to 20 students; and takes place both in German and English. Presentations can be held in German or in English.
>> And please note that attending all presentation sessions is mandatory for all students!
PLEASE NOTE THE COURSE STARTS ON 23.10.2019 at 10:15!
As consumers spend more and more time on online and especially on Social Media platforms, business and non-for-profit organizations are rededicating their marketing budgets away from traditional TV and radio advertising to social media channels. However, many businesses struggle with their online and Social Media presence. Reflecting these developments, the goal of this course is to familiarize students with the fundamentals of online and Social Media Strategy and the mechanics of digital marketing campaigns. As part of this course, students will be expected to perform an in-depth situational analysis for a specific product, company or social cause, including existing weakness, strengths, threats and opportunities. Building on this, students will be required to develop a social media strategy for their industry partner and implement it as part of the original social media campaign using one of social media channels (e.g. Facebook, YouTube, LinkedIn, Blog, Instagram). Development of original ”value”-content is a critical component of this course and may include blog posts, videos, photos, and infographics. The timeline of the course includes mid-term and final presentations, as well as the final project report. Presentations and campaigns could be made in either English or German.
This course is open for all students from different disciplines.
Also, Erasmus students are very welcomed to register in our course.
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