Foto: Matthias Friel
Entrepreneurship is about creating and building something of value from practically nothing. An entrepreneur is someone who creates or seizes an opportunity and relentlessly pursues it without regard to the resources currently controlled. In this regard, the main difference between managers and entrepreneurs is that managers are ”resource driven” whereas entrepreneurs are ”opportunity driven”. Within the broadest definition, entrepreneurs are found throughout all facets of business. Any firm, if it is to survive and prosper, must have some measure of entrepreneurial drive.
Entrepreneurship as a business activity is flourishing around the world. Entrepreneurs are riding an innovation wave, creating wealth and jobs in the process. Entrepreneurship represents a paradigm shift in the way we think about, teach and conduct business activity.
Students will work on real world problems in close cooperation with their project partners. The course consists of intensive workshops, feedback sessions and self responsible team work inbetween the lectures.
Due to the workshop format and therefore necessary supervision the course is limited to 30 participants.
The course is aimed at students of all faculties of the University of Potsdam. The course is held in English.
Important information and teaching materials for the course are provided on Moodle. Besides the registration in the PULS system (puls.uni-potsdam.de), the registration on Moodle (moodle.uni-potsdam.de) is also necessary. Registration on Moodle must be completed by the end of the second week of lectures. Up-to-date information about the course offerings and possible changes can be found on the homepage of the Chair of Innovation Management and Entrepreneurship (www.uni-potsdam.de/ime).
The course contains the following examinations
This course covers what aspiring entrepreneurs need to know to start and grow their businesses. The course goes along the entrepreneurial process from searching for an opportunity to shaping it into a commercially attractive product or service, launching the new venture, and building it into a viable business. Working in teams, students, will identify their own entrepreneurial opportunity, develop ideas using Design Thinking, and ”pitch” their value proposition to the group and project partners. Building on the value proposition, students will work along the business model canvas to think about internal and external parts of the business model as well as the revenue model. At the end, students have not only an in-depth knowledge of the different aspects of entrepreneurship but have also for themselves experienced the cycle of business idea – presentation - business model – presentation. As a follow-up after the course, students draft a first business plan to further elaborate on their idea, integrating all aspects of Entrepreneurship. Using different instruments like creativity techniques, presentation techniques, business model canvas and business plan, the students develop expert knowledge, methodological, and social skills needed for drafting a successful startup.
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