Social Media and Business Analytics II - Einzelansicht

Dear students,

the decision has been made and the first (and probably all other) seminar sessions will take place online.
The first session will be on April, 24 where we will offer you the opportunity to ask questions via a live session in Zoom. Please explore our "Zoom for students" guidelines below. 
On April, 20 we will open the Moodle course where you can find more details on how the seminar will be organized and a description of the topics we will offer. 

Please find the Moodle course here.

More details will follow soon. Stay tuned!

Please have in mind, as the circumstances are highly unpredictable and dynamic and everything might be subject to change - so please keep yourself up to date. No matter what, we are dedicated to offering you a seminar which enables you to learn as much as possible. Thank you!

- Collis, J., Hussey, R. (2013). Business research: A practical guide for undergraduate and postgraduate students. Palgrave Macmillan.
- DeVellis, R. F. Scale Development: Theory and Applications (Vol. 26), Sage Publications, 2011.
- Pedhazur, E. J., and Schmelkin, L. P. Measurement, Design, and Analysis: An Integrated Approach, Psychology Press, 2013.
- Recker J. Scientific Research in Information Systems: A Beginner's Guide, Springer, 2012.
Supplementary Readings: Additional articles and resources will be provided on a need-to basis via Moodle.

We highly recommend to complete "Social Media Research" or "Wissenschaftliche Methodik der Wirtschaftsinformatik" courses at our chair before choosing this seminar/project.

The course performance will be evaluated based on:

- Exposé, i.e. 1-2 Pages Research Proposal (Deadline May, 15)

- (Online) Presentations

- Seminar Paper (Deadline August, 14)

A number of social platforms have gained popularity in recent years (e.g. Facebook, Instagram, Airbnb, etc). Their breath-taking success manifests itself in millions of user subscriptions, significant time spent on the site, and a steep growth of conducted transactions. Facebook alone has over 2.32 billion monthly active users. By rapidly changing the way we communicate, inform ourselves, spend our free time, learn and buy, these platforms transform the society we live in today. Facing this wave of new developments, many keep asking about the meaning and long-term consequences of these changes.

Possible topics include, but are not limited to:

• AI for Control: Perceived Fairness of Consumer Scoring
• Automation and Trust Repair Strategies
• Chatbots and Service Quality
• Corona Emotions and Effects on Respondent Behavior
• Economic Inequality and Social Media Use
• Goal-Setting and Behavior Change
• Physician Rating Platforms
• Resentment Towards the Rich
• Social Media And Company’s Stock Prices: Walking Hand-In-Hand Or On One's Own?
• Twitter Data And Financial Markets Movements
• Tweets That Beat The Street? A Systematic Literature Review On Whether Tweets Can Predict Stock Behavior
• Digital Discrimination: Investigating The Xenophobic Behavior (incl. Hate Speech) On The Web During The Outbreak Of The Covid-19 Pandemic.
• Fighting Misinformation On Social Media: Empirical Evidence
• Tik Tok On The Clock, But The Party Don't Stop: Exploring The Motives Of Tiktok Use  
   

Students will be asked to get a deep understanding of the topic of their choice, present their findings by giving a presentation and write a seminar paper. The seminar will be held in English.