PULS
Foto: Matthias Friel
Note:
This course will be held partially or fully online at its scheduled times starting the week of Nov 02. You will receive access information on the evening before the course begins via e-mail from your teacher if you have been admitted.
This course is the FIRST part of a two-semester course leading to
English language proficiency certificate
With the exception of accounting and traditional business finance, there is a natural fit between business and economics and the social sciences. Consider that social science foundations are found in all other aspects of business: human resources, marketing, leadership development, motivation, compensation, sales, entrepreneurship. Even finance has reached out to the social sciences with the advent of crowdfunding.
It is not necessary to be enrolled in a Business Administration, Economics or Social Science degree program to participate in the course.
Course material is compiled from but not limited to the following sources:
ANALYZING A CASE STUDY. Vanessa van der Ham.
THE CASE STUDY HANDBOOK. William Ellet.
ENGLISH FOR ACADEMIC RESEARCH. Adrian Wallwork.
ENGLISH GRAMMAR IN USE. Raymond Murphy.
LSAT (Law School Admission Testing) PRACTICE TESTS. McGraw-Hill. (reading comprehension, logical reasoning)
OFFICIAL GMAT (General Management Aptitude Test) GUIDE (2012-2020). Wiley Press. (sentence correction, reading comprehension, critical reasoning)
OFFICIAL GRE (Graduate Records Exam) VERBAL REASONING. Princeton Review
PRESENTATION ZEN (2d ed.) by Garr Reynolds.
This course is supported by a course-specific E-Learning course as well as additional practice materials on "Moodle 2.UP".
To enroll in this subject-specific course, a student must either attain a score of 90% or better on the placement test OR have successfully completed a UNIcert III English language certificate course.
Business and Economics students: Please be aware that a score of 90 – 100% on the placement test qualifies a student to take either UNIcert® III/2 English for Economics and Business Studies or UNIcert® IV/1 English for Economics/Business Studies and Social Sciences.
The number of credit points awarded for successful completion of each course is determined by the Course and Examination Regulations (StPO) of each student’s degree program.
Certificate: THIS course is the non-certificate course. The certificate UNIcert® IV English for Economics/Business Studies and Social Sciences -- is awarded upon successful completion of the UNIcert® IV Certificate exam following the UNIcert® IV/2 course in the following semester.
The aim of this course is to strengthen a student’s English language skills to the level of an extremely competent academic level, using business case studies developed by leading business schools as a platform to exercise reading comprehension and text analysis, as well as develop analytical and critical thinking abilities, reasoning skills (deductive reasoning), and rhetorical constructions in written and oral expression in either positing solutions to actual problems or critiquing an implemented solution.
Working in self-selected pairs and in a strict timeframe, each pair will choose a case study to analyze based on their expressed area of interest and then present possible solutions or critiques in an in-class presentation, giving evidence based on text analysis and independent research and discovery why their proposed solution or critique is optimal of possible alternatives.
Following the oral presentation the student must submit a written case study analysis for critique.
Final Exam: The final written exam will test the student’s reading comprehension and written business case study analysis capabilities under supervised testing conditions and a very strict and limited time frame.
Students who scored 90% or better on the entrance test who wish to improve their academic writing, critical thinking, argumentation and presentation skills.
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