Social Media Research - Einzelansicht

The first class will take place on Friday, 06.11, at 12:15 in Zoom.


Moodle: Social Media Research WS2020-2021
Key: SMR2021HKK
Materials for the first session will be available on Friday, 06.11., 10:00.

The course assumes visiting lectures and completing assignments in a group of 2 people. Group assignment will take place during the first class. Choose your course partner wisely!

All materials will be provided via Moodle.

Collis J. and Hussez, R. (2009) "Business Research: A Practical Guide for Undergraduate and Postgraduate Students“.

Interest in research methods and Social Media. This class is limited to 50 students. The class will be held in English.

In-class assignments and written exam.

Initially, the course is worth 12 ECTS. If you wish, we can award you less (6 or 9 ECTS) for regular participation.

As the adoption and usage of social applications is on the rise (e.g. Facebook, Airbnb, Twitter, PatientsLikeMe), there is a growing interest in understanding behavior and perceptions of users, as well as the impact of this use on businesses, public sector and society as a whole. Against this background, the goal of this class is to empower students with a set of research approaches and methods that can be used to understand this phenomenon. Among others, course participants will be trained to collect and analyze qualitative and quantitative data that reflects usage patterns and perceptions of users of various social applications. This course may serve as a sound methodological preparation for a master thesis or a seminar at the chair of Business Informatics, esp. Social Media and Data Science.