Foto: Matthias Friel
In this course, methods of qualitative research (content analysis and grounded theory) and multivariate analysis methods such as regression analysis (linear, logistic), factor analysis, and Structural Equation Modeling approaches with PLS will be presented and their possible applications in business administration will be discussed. In the accompanying exercise, students learn how to apply the discussed methods to real-life situations and acquire knowledge in dealing with SPSS.Moodle: Advanced Research Methods WS 2020/21 https://moodle2.uni-potsdam.de/course/view.php?id=26379
The first class will take place on Wednesday, 04.11.2020 at 12:15 in Zoom. Please see Moodle for further details.
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