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Foto: Matthias Friel

Digital Business and Consumer Behavior Projekt - Einzelansicht

Veranstaltungsart Projekt Veranstaltungsnummer 436411
SWS 4 Semester SoSe 2021
Einrichtung Wirtschaftswissenschaften   Sprache englisch
Belegungsfrist 06.04.2021 - 10.05.2021

Belegung über PULS
Gruppe 1:
     jetzt belegen / abmelden
    Tag Zeit Rhythmus Dauer Raum Lehrperson Ausfall-/Ausweichtermine Max. Teilnehmer/-innen
Einzeltermine anzeigen
Projekt Mi 14:00 bis 18:00 wöchentlich 14.04.2021 bis 21.07.2021  Online.Veranstaltung Dr. Köster  
  Bemerkung: individual appointments

Dear students,

the seminar sessions will take place online.


The first class will take place on Wednesday, 14.04, at 14:15 in Zoom.


Meeting ID: 970 695 9534

Passcode: 67357865


In the Moodle course, you can find more details on how the seminar will be organized and a description of the topics we will offer.

Please find the Moodle course here

All the course materials are distributed via Moodle:

Course: DigiBusiness21 (Seminar & Project)

Enrollment key: DigiBusinessSS21


We highly recommend completing "Social Media Research" or "Wissenschaftliche Methodik der Wirtschaftsinformatik" courses at our chair before choosing this seminar/project.


The course performance will be evaluated based on:

- Exposé, i.e. 1-2 Pages Research Proposal (Deadline May)

- (Online) Presentations

- Seminar Paper (Deadline August)


Firstly, this seminar aims to understand what effects the social media business models are exerting on wider society.
The second objective is to examine how the use of these platforms can also have an impact on the user's online investment behavior.

Possible topics include, but are not limited to

  • The Impact of Online Platforms on User's Economic Inequality Beliefs
  • Analyzing App Business Models
  • Analyzing Reddit Forum Data "Wallstreetbets"
  • Social Media Consumption and Financial Investments
  • Social Media Use and Overview on Societal Consequences

Students will be asked to get a deep understanding of the topic of their choice, present their findings by giving a presentation and write a seminar paper. The seminar will be held in English. Students can work in groups.


Tentative Schedule

1st Session| April, 14| Kick-Off (Zoom)

2nd Session: Academic Coordination

3rd Session|May, 12| Exposé Submission

4th - 5th Session: Academic Coordination (optional)

6th Session|June, 2| Mid-term presentation (Zoom)

7th -11th Session: Academic Coordination (optional)

12th Session|July, 7| Final presentation (Zoom)

August, 4| Report Submission

Keine Einordnung ins Vorlesungsverzeichnis vorhanden. Veranstaltung ist aus dem Semester SoSe 2021 , Aktuelles Semester: SoSe 2024