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Foto: Matthias Friel

Social Media Research - Einzelansicht

Veranstaltungsart Vorlesung/Übung Veranstaltungsnummer 436312
SWS 4 Semester WiSe 2021/22
Einrichtung Wirtschaftswissenschaften   Sprache englisch
Belegungsfrist 01.10.2021 - 10.11.2021

Belegung über PULS
Gruppe 1:
     jetzt belegen / abmelden
    Tag Zeit Rhythmus Dauer Raum Lehrperson fällt aus am Max. Teilnehmer/-innen
Einzeltermine anzeigen
Vorlesung Mo 16:00 bis 18:00 wöchentlich 25.10.2021 bis 14.02.2022  3.06.H02 Abramova ,
Dr. Köster
20.12.2021: Akademische Weihnachtsferien
27.12.2021: Akademische Weihnachtsferien
Einzeltermine anzeigen
Übung Mo 18:00 bis 20:00 wöchentlich 25.10.2021 bis 14.02.2022  3.06.H02 Abramova ,
Dr. Köster
20.12.2021: Akademische Weihnachtsferien
27.12.2021: Akademische Weihnachtsferien
Kommentar

The first class will take place on Monday, 25.10, at 16:15.


Moodle: Social Media Research WS21/22 (ctlr+mouse click to open the link)
Key: on request
Materials for the first session will be available on Friday, 22.10., 16:00.

The course assumes visiting lectures and completing assignments in a group of 2 people. Group assignment will take place during the first class. Choose your course partner wisely!

Literatur

All materials will be provided via Moodle.

Collis J. and Hussez, R. (2009) "Business Research: A Practical Guide for Undergraduate and Postgraduate Students“.

Voraussetzungen

Interest in research methods and Social Media. This class is limited to 50 students. The class will be held in English.

Leistungsnachweis

In-class assignments and written exam.

Initially, the course is awarded with 9 ECTS. If you wish, we can award you less (6 ECTS) for regular participation.

To estimate your effort, please consider that 1 ECTS corresponds to ca. 25-30 hours per semester.

Lerninhalte

As the adoption and usage of social applications is on the rise (e.g. Facebook, Airbnb, Twitter, PatientsLikeMe), there is a growing interest in understanding behavior and perceptions of users, as well as the impact of this use on businesses, public sector and society as a whole. Against this background, the goal of this class is to empower students with a set of research approaches and methods that can be used to understand this phenomenon. Among others, course participants will be trained to collect and analyze qualitative and quantitative data that reflects usage patterns and perceptions of users of various social applications. This course may serve as a sound methodological preparation for a master thesis or a seminar at the chair of Business Informatics, esp. Social Media and Society.


Strukturbaum
Keine Einordnung ins Vorlesungsverzeichnis vorhanden. Veranstaltung ist aus dem Semester WiSe 2021/22 , Aktuelles Semester: WiSe 2022/23